Branding is becoming more personal. I’m exploring how we can go beyond traditional branding photos and create a complete brand identity built around who you are, your personality, your story, your business and the way you want people to remember you.

I wanted to photograph Olympic athletes in a way we don’t always get to see them, outside of competition, surrounded by fashion, colour, softness and creativity. What started as a simple idea while watching the Olympics became one of my first large scale creative direction projects for Lara Grace Creative Studio. With Lia and Cynthia trusting my vision, an incredible creative team, beautiful wardrobe, a sponsored studio, food and drinks, we turned an idea in my head into a full editorial production. This is the story behind the photographs, the people who brought them to life, the little things that went wrong, the lessons I learned, and the behind-the-scenes moments I’ll always remember.